The value of leaf fluctuates based on supply and demand and the quality of the leaf. Wide seasonal variances on the open market are common and make long‐term planning difficult. By entering into a long‐term supply contracts with major industry leaf buyers, Stevia Corp. is able to plan its growth and commit to large plantations and contract growers. In addition, buyers of leaf pay a substantial premium for high quality leaf. This places strong economic value on Stevia Corp.'s IP of Elite strains and high tech Farm Management systems.